Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue - The Savvy Manager's Guides - Seufert, Eric Benjamin (Editor, Mobile Dev Memo) - Books - Elsevier Science & Technology - 9780124166905 - March 8, 2014
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Seufert, Eric Benjamin (Editor, Mobile Dev Memo)
Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue - The Savvy Manager's Guides

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Presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. This book provides guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model.

254 pages, Illustrated

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 8, 2014
ISBN13 9780124166905
Publishers Elsevier Science & Technology
Pages 254
Dimensions 232 × 189 × 13 mm   ·   538 g

See all of Seufert, Eric Benjamin (Editor, Mobile Dev Memo) ( e.g. Paperback Book )