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Competitive Strategy For Dummies Richard Pettinger
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Competitive Strategy For Dummies
Richard Pettinger
Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business. This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms.
392 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 2, 2009 |
| ISBN13 | 9780470779309 |
| Publishers | John Wiley & Sons Inc |
| Pages | 392 |
| Dimensions | 187 × 235 × 22 mm · 714 g |
| Language | English |
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