How Creating Customer Value Makes You a Great Executive - Gautam Mahajan - Books - Business Expert Press - 9781631579882 - October 30, 2017
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Gautam Mahajan
How Creating Customer Value Makes You a Great Executive

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Companies fail to create value as well as they could because tools of customer value are not known. The author corrects this in simple steps by defining customer value, how it builds loyalty, market share, and profitability; and how customer value can be measured and created.

156 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 30, 2017
ISBN13 9781631579882
Publishers Business Expert Press
Pages 156
Dimensions 152 × 228 × 8 mm   ·   218 g
Language English  

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