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The Theory of the Marketing Firm: Responding to the Imperatives of Consumer-orientation Gordon R. Foxall 2022 edition
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The Theory of the Marketing Firm: Responding to the Imperatives of Consumer-orientation
Gordon R. Foxall
The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Foxall argues that this proposition should form the starting point of a theory of the firm and explores its implications for marketing theory in the light of the findings of consumer behaviour analysis and research on the marketing firm.
20 Illustrations, black and white; Approx. 300 p. 20 illus.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 13, 2021 |
| ISBN13 | 9783030861056 |
| Publishers | Springer Nature Switzerland AG |
| Pages | 376 |
| Dimensions | 150 × 220 × 20 mm · 675 g |
| Language | German |
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