Understanding Proactive Customer Orientation: Construct Development and Managerial Implications - Dennis Herhausen - Books - Springer Fachmedien Wiesbaden - 9783834931016 - August 31, 2011
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Dennis Herhausen
Understanding Proactive Customer Orientation: Construct Development and Managerial Implications 2011 edition

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Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. Overall, a systematic change process is developed to guide managers that aim to increase their company's proactive customer orientation.

186 pages, 10 black & white illustrations, 25 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 31, 2011
ISBN13 9783834931016
Publishers Springer Fachmedien Wiesbaden
Pages 186
Dimensions 148 × 210 × 13 mm   ·   276 g
Language English   German  

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