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![Cover for Mark Elsner · Information Propagation on the Web 2.0: Two Essays on the Propagation of User-Generated Content and How It Is Affected by Social Networks - Marketing Im Globalen Wettbewerb - Marketing & Global Competition (Hardcover Book) [New edition] (2012)](https://imusic.b-cdn.net/images/item/original/472/9783631617472.jpg?mark-elsner-2012-information-propagation-on-the-web-2-0-two-essays-on-the-propagation-of-user-generated-content-and-how-it-is-affected-by-social-networks-marketing-im-globalen-wettbewerb-marketing-global-competition-hardcover-book&class=scaled&v=1626339415)