Tell your friends about this item:
The Big Idea
Robert Jones
Christmas presents can be returned until 31 January
Our customers say:
Add to your iMusic wish list
The Big Idea
Robert Jones
In the future, the war in the marketplace will be a war of ideas. This text maps this territory and shows how big ideas make great companies. A big idea is emotional, and it is shared between customers and employees alike.
224 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 21, 2000 |
| ISBN13 | 9780002571999 |
| Publishers | HarperCollins Publishers |
| Pages | 224 |
| Dimensions | 560 g |
Show all
More by Robert Jones
See all of Robert Jones ( e.g. Paperback Book , Hardcover Book , Book and CD )