Influence: the Psychology of Persuasion - Collins Business Essentials - Cialdini, Robert B, PhD - Books - HarperCollins Publishers Inc - 9780061241895 - February 1, 2007
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Influence: the Psychology of Persuasion - Collins Business Essentials Revised edition

Cialdini, Robert B, PhD

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Influence: the Psychology of Persuasion - Collins Business Essentials Revised edition

Explains the psychology of why people say "yes" - and how to apply these understandings. This book aims to teach the six principles, how to use them to become a skilled persuader - and how to defend yourself against them.

336 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 1, 2007
ISBN13 9780061241895
Publishers HarperCollins Publishers Inc
Pages 336
Dimensions 140 × 203 × 25 mm   ·   318 g
Language English  
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