Shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. This title asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts.

392 pages, Illustrations

Media	Books Paperback Book (Book with soft cover and glued back)
Released	March 9, 2011
ISBN13	9780080969305
Publishers	Taylor & Francis Ltd
Pages	392
Dimensions	190 × 235 × 21 mm · 732 g
Language	English

See all of Morgan, Nigel (Cardiff Metropolitan University, UK) ( e.g. Paperback Book and Hardcover Book )