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Ethical Marketing
Patrick Murphy
Explores the ethical issues facing marketing practitioners. It presents ethical theory in marketing context. Coverage includes advertising, product safety and targeting markets, as well as marketing research, channels of distribution and more.
288 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 25, 2004 |
| Original release date | 2005 |
| ISBN13 | 9780131848146 |
| Publishers | Pearson Education (US) |
| Pages | 288 |
| Dimensions | 229 × 155 × 16 mm · 367 g |
| Language | English |
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