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Consumer Behaviour: Includes online buying trends
Dinesh Kumar
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Consumer Behaviour: Includes online buying trends
Dinesh Kumar
Consumer Behaviour is a comprehensive textbook designed to meet the requirements of post graduate management students specializing in marketing.
728 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 1, 2016 |
| Original release date | 2015 |
| ISBN13 | 9780198095927 |
| Publishers | OUP India |
| Pages | 728 |
| Dimensions | 260 × 212 × 39 mm · 1.82 kg (Weight (estimated)) |
