The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results - Matthew Dixon - Books - Penguin Books Ltd - 9780241196564 - September 3, 2015
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The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results

Matthew Dixon

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The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results

Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf.

288 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 3, 2015
ISBN13 9780241196564
Publishers Penguin Books Ltd
Pages 288
Dimensions 156 × 233 × 21 mm   ·   358 g
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