Relationship Marketing: Exploring Relational Strategies in Marketing - John Egan - Books - Pearson Education Limited - 9780273737780 - March 31, 2011
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Relationship Marketing: Exploring Relational Strategies in Marketing 4th edition

John Egan

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S$ 132.50

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Expected delivery Oct 17 - 28
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Relationship Marketing: Exploring Relational Strategies in Marketing 4th edition

This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications. It is core reading for the CIM Level 4 module on 'Stakeholder Marketing'.


328 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 31, 2011
ISBN13 9780273737780
Publishers Pearson Education Limited
Pages 328
Dimensions 190 × 245 × 20 mm   ·   544 g
Language English  

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