Chaotic Markets: Thriving in a World of Unpredictability - A. Coskun Samli - Books - Bloomsbury Publishing Plc - 9780275993719 - January 30, 2007
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Drawing from decades of research, teaching, and consulting in the fields of marketing and strategy, the author demystifies the forces of market chaos, including technological change, globalization, and consumer behavior, showing readers how to identify those forces that can be turned to their competitive advantage.


200 pages, 16 tables, 33 figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 30, 2007
ISBN13 9780275993719
Publishers Bloomsbury Publishing Plc
Pages 224
Dimensions 163 × 241 × 21 mm   ·   494 g
Language English  

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