Actionable Web Analytics: Using Data to Make Smart Business Decisions - Jason Burby - Books - John Wiley & Sons Inc - 9780470124741 - May 1, 2007
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Jason Burby
Actionable Web Analytics: Using Data to Make Smart Business Decisions

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Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy.

288 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 1, 2007
ISBN13 9780470124741
Publishers John Wiley & Sons Inc
Pages 288
Dimensions 188 × 233 × 15 mm   ·   417 g
Language English  

See all of Jason Burby ( e.g. Paperback Book )