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Answering the Ultimate Question: How Net Promoter Can Transform Your Business
Richard Owen
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Answering the Ultimate Question: How Net Promoter Can Transform Your Business
Richard Owen
"Would you recommend this company to your friends and colleagues?" That question, based on Fred Reichheld's The Ultimate Question, challenged the conventional wisdom of customer satisfaction surveys and pointed to a faster, more accurate way of gauging customers' real feelings about a company.
320 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 5, 2008 |
| ISBN13 | 9780470260692 |
| Publishers | John Wiley & Sons Inc |
| Pages | 320 |
| Dimensions | 160 × 236 × 29 mm · 522 g |
| Language | English |
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