Ethnography Essentials - Julian M. Murchison - Books - John Wiley & Sons Inc - 9780470343890 - January 19, 2010
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Julian M. Murchison
Ethnography Essentials

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* Ethnography is a branch of cultural anthropology. However, the last few years have seen growth in the number of designers, marketing people, and others outside the academic social sciences applying ethnographic methods to study how people behave * This book offers a comprehensive, stand-alone guide to ethnographic research.

260 pages, Illustrations

Media Books     Book
Released January 19, 2010
ISBN13 9780470343890
Publishers John Wiley & Sons Inc
Pages 256
Dimensions 179 × 234 × 15 mm   ·   430 g

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