The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change - Jennifer Aaker - Books - John Wiley & Sons Inc - 9780470614150 - October 15, 2010
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The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change

Jennifer Aaker

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The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change

Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference.

240 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 15, 2010
ISBN13 9780470614150
Publishers John Wiley & Sons Inc
Pages 240
Dimensions 141 × 214 × 23 mm   ·   370 g
Language English  
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