Brand Manners: How to create the self-confident organisation to live the brand - Hamish Pringle - Books - John Wiley & Sons Inc - 9780470856109 - August 24, 2009
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Brand Manners: How to create the self-confident organisation to live the brand

Hamish Pringle

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Brand Manners: How to create the self-confident organisation to live the brand

This book explains that a customera s perception of the quality of service received in a given situation is almost entirely a function of their pre--existing expectations created by the brand.

334 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 24, 2009
Original release date 2003
ISBN13 9780470856109
Publishers John Wiley & Sons Inc
Pages 336
Dimensions 156 × 229 × 21 mm   ·   494 g
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