Spending Advertising Money in the Digital Age: How to Navigate the Media Flow - Hamish Pringle - Books - Kogan Page Ltd - 9780749463052 - December 3, 2011
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Spending Advertising Money in the Digital Age: How to Navigate the Media Flow

Hamish Pringle

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Spending Advertising Money in the Digital Age: How to Navigate the Media Flow

Spending Advertising Money in the Digital Age provides detailed advice, backed up by solid research, on how to understand today's complex media landscape, allocate a brand's media budget most accurately, and then deploy it most effectively in order to build business.

338 pages, 1, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 3, 2011
ISBN13 9780749463052
Publishers Kogan Page Ltd
Pages 336
Dimensions 233 × 157 × 18 mm   ·   518 g
Language English  
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