Friends with Features and Benefits: a Marketer's Guide to Scoring with Social Media 1st edition

Social media is hot. It attracts lots of boardroom eyes, but not every company is doing it right. Marketers must develop a fundamentally sound approach to social media and gain a grounded perspective on how social media relates to other marketing and business strategies. Readers will learn how to leverage social relationships, build teams, construct plans and more. Friends with Features and Benefits is the new social media handbook every marketer must own.
?Down to earth, practical information that will help any marketer make much better use of the social media revolution. I highly recommend it.? - Al Ries, best selling author of War in the Boardroom
"If marketing or business development is what you do, then reading Ken Weiss' new book, Friends with Features and Benefits is a must! This book is one of the most insightful business books you'll read. It's thorough, interesting, easy to read, and clever. Spending time with Friends With Features and Benefits is the best investment you could make in your business this year. Ken's done a great job!" - Lon Safko, Author of The Social Media Bible & Fusion Marketing Bible
?A great look at the promises and pitfalls of social media. Real life examples, insightful concepts and easy-to-implement strategies give marketers the guidance they need to run successful social media programs.?- Jim Kukral, Author of Attention, This Book Will Make You Money
?Ken shows that scoring with social is all about creating content that is worth spreading...that actually solves our customers pain points.? - Joe Pulizzi, founder Content Marketing Institute and Author of Epic Content Marketing