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Ads, Fads and Consumer Culture: Advertising's Impact on American Character and Society 2nd edition
Arthur Asa Berger
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Ads, Fads and Consumer Culture: Advertising's Impact on American Character and Society 2nd edition
Arthur Asa Berger
Expanded and updated, this edition looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America.
216 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 3, 2003 |
| ISBN13 | 9780742527232 |
| Publishers | Rowman & Littlefield |
| Pages | 216 |
| Dimensions | 169 × 235 × 22 mm · 463 g |
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