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BrandChild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands
Martin Lindstrom
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BrandChild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands
Martin Lindstrom
Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience.
320 pages, 1, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 26, 2004 |
| ISBN13 | 9780749442842 |
| Publishers | Kogan Page Ltd |
| Pages | 320 |
| Dimensions | 157 × 235 × 18 mm · 498 g |
| Language | English |
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