Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time - Matt Haig - Books - Kogan Page Ltd - 9780749462994 - May 3, 2011
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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time 2 Revised edition

Matt Haig

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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time 2 Revised edition

Examine 100 of the world's most spectacular brand disasters, including Enron, Pan Am, smokeless cigarettes and Bic underwear, and learn valuable lessons to ensure a healthy existence for your brand.

258 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 3, 2011
ISBN13 9780749462994
Publishers Kogan Page Ltd
Pages 256
Dimensions 173 × 212 × 14 mm   ·   338 g
Language English  
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