Political Marketing:: Theoretical and Strategic Foundations - Wojciech Cwalina - Books - Taylor & Francis Ltd - 9780765629166 - May 15, 2011
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Political Marketing:: Theoretical and Strategic Foundations 1st edition

Wojciech Cwalina

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Political Marketing:: Theoretical and Strategic Foundations 1st edition

This is the first integrated theory-to-practice text on marketing's role in the political process. Incorporating insights and concepts drawn from Marketing, Psychology, and Political Science, it covers every aspect of marketing's infiltration into politics, including campaign strategy, market segmentation, and media strategy.

352 pages, black & white illustrations, black & white line drawings, black & white tables, figures,

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 15, 2011
ISBN13 9780765629166
Publishers Taylor & Francis Ltd
Pages 352
Dimensions 229 × 154 × 19 mm   ·   500 g
Language English  
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