Strategic Planning, Marketing & Public Relations, and Fund-Raising in Higher Education: Perspectives, Readings, and Annotated Bibliography - Cynthia C. Ryans - Books - Scarecrow Press - 9780810818910 - June 1, 1986
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Strategic Planning, Marketing & Public Relations, and Fund-Raising in Higher Education: Perspectives, Readings, and Annotated Bibliography

Cynthia C. Ryans

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Strategic Planning, Marketing & Public Relations, and Fund-Raising in Higher Education: Perspectives, Readings, and Annotated Bibliography

Because of severe budgetary constraints and the dwindling number of 18-year-olds, colleges and universities are looking for new ways to keep their heads above water. One step toward a solution is to see how others have done it. The authors focus on three important facets of higher educational administration: strategic planning, marketing and public

280 pages, illustrations, plans, transparencies, bibliography, index

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 1, 1986
ISBN13 9780810818910
Publishers Scarecrow Press
Pages 280
Dimensions 147 × 221 × 28 mm   ·   485 g
Language English  

See all of Cynthia C. Ryans ( e.g. Hardcover Book )