Market-Oriented Pricing: Strategies for Management - Michael Morris - Books - Bloomsbury Publishing Plc - 9780899304021 - April 24, 1990
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Market-Oriented Pricing: Strategies for Management

Michael Morris

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Market-Oriented Pricing: Strategies for Management

Subsequent chapters offer in-depth guidance on the development of market-based pricing, addressing such critical issues as pricing strategy over the product life cycle, linking pricing and marketing strategy, understanding and using elasticity, the psychology of pricing, and negotiating prices with customers.

218 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 24, 1990
ISBN13 9780899304021
Publishers Bloomsbury Publishing Plc
Pages 218
Dimensions 152 × 229 × 16 mm   ·   494 g
Language English  
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