Everything's Coming Up Profits: The Golden Age of Industrial Musicals First edition

From the 1950s into the 1980s, American businesses commissioned a vast array of lavish, Broadway-style musical shows that were only for the eyes and ears of employees. These improbable productions were meant to invigorate, motivate, and educate the sales force to sell tractors, typewriters, bathtubs, insurance, soda, air-conditioners, and a thousan