Walt Disney's Way

17 Success Secrets for Entrepreneurs and Small Business Owners... Most people think of Walt Disney primarily as a visionary, but he was also a highly skilled marketer. In this unique book, maverick marketer Andrew Lock guides you through 17 success secrets from Walt, and explains how your business can apply them to follow Walt Disney's way. You'll discover valuable lessons in sales, marketing, and customer service, as well as how to create memorable experiences that will cause customers to return to you, over and over again. As Walt himself said, "Do you what do so well, that your guests keep coming back, and bring their friends. You'll find this book easy to read, eye opening, exciting, and fun to implement...and that's just the first page. What Readers Say About Walt Disney's Way... "Andrew Lock has written a very creative book on how Walt Disney both thought and got things done. If you love Disney and you're a business person, you'll find many ideas and solutions for solving the obstacles you encounter every day. Walt Knew that if he took care of his guests, they would take care of the bottom line." - Lee Cockrell, Executive Vice President (retired), Walt Disney World Resort "A completely new, fresh, and fascinating insight into how Walt Disney's approach to business can benefit any business owner and increase their sales and profitability." - DaveDee, DaveDee.com "I've known Andrew Lock for over a decade. When it comes to marketing, he was clearly inspired by Walt Disney, and finally this book delivers those tactical strategies on how to infuse the "magic" of Disney into your business. Read it today!" - Ryan Lee, Founder of Rewind "Most Disney books ignore the thoughtful, deliberate marketing strategies that makes customers flock from around the world, pay premium prices for food, drink and accommodations so they can spend their vacations standing in queues, and love it. Whatever product you offer, this book reveals how you can implement Disney's secrets to generate more new customers, get your customers to pay you premium prices even if there are low-priced options readily available and love you so much they can't stop telling their friends about you. Walt Disney's Way should be a text book for university marketing classes." - Robert Skrob, www. RobertSkrob.com "I've studied the business lessons of Disney for the past 25 years, yet still learned many new perspectives from this book! The lessons are endless; Andrew has done a marvelous job of collecting so many wonderful examples into tangible, action-items for entrepreneurs. Walt Disney's Way is a very enjoyable and informative read!" - Susan Kruger, M. Ed., Author of SOAR Learning & Soft Skills "Andrew's grasp of the Disney business model and culture almost make it seem that he had worked there. In this easy to read book, Andrew takes you from the early years of the Disney company through the present, and gives insight to the how's and why's of Walt Disney's creative mind. Walt Disney's Way is a must read for entrepreneurs who want to bring their business to the next level." - Vance Morris, Author of "Systematic Magic.: 7 Magic Keys to Disnify Any Business" "Being from Orlando we have learned a lot from studying Walt and observing how Disney operates. Some of these Disney inspired ideas have made a huge impact on our business. Andrew is an expert at what makes Walt and Disney tick, and this book is loaded with stories and business-changing ideas. Don't miss chapter 14, it's a game changer!" - Jimmy Vee & Travis Miller, Founders of Gravitational Marketing