Advertising Account Planning: Planning and Managing Strategic Communication Campaigns - Sarah Turnbull - Books - Taylor & Francis Ltd - 9781032168227 - September 20, 2023
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Advertising Account Planning: Planning and Managing Strategic Communication Campaigns 4th edition

Sarah Turnbull

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Advertising Account Planning: Planning and Managing Strategic Communication Campaigns 4th edition

This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework.

304 pages, 14 Tables, black and white; 34 Line drawings, black and white; 11 Halftones, black and wh

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 20, 2023
ISBN13 9781032168227
Publishers Taylor & Francis Ltd
Pages 276
Dimensions 453 g
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