Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action - Rohit Bhargava - Books - John Wiley & Sons Inc - 9781118137536 - June 8, 2012
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Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action

Rohit Bhargava

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Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action

How to become a trusted resource for consumers in a society of constant manipulation People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability.

184 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 8, 2012
ISBN13 9781118137536
Publishers John Wiley & Sons Inc
Pages 224
Dimensions 162 × 235 × 20 mm   ·   408 g
Language English  
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