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Marketing Analytics: Data-Driven Techniques with Microsoft Excel Wayne L. Winston
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Marketing Analytics: Data-Driven Techniques with Microsoft Excel
Wayne L. Winston
Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data.
720 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 31, 2014 |
| ISBN13 | 9781118373439 |
| Publishers | John Wiley & Sons Inc |
| Pages | 720 |
| Dimensions | 189 × 234 × 35 mm · 1.28 kg |
| Language | English |
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