Effective CRM using Predictive Analytics - Antonios Chorianopoulos - Books - John Wiley & Sons Inc - 9781119011552 - December 25, 2015
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Antonios Chorianopoulos
Effective CRM using Predictive Analytics

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A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts.

392 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 25, 2015
ISBN13 9781119011552
Publishers John Wiley & Sons Inc
Pages 400
Dimensions 251 × 177 × 23 mm   ·   824 g
Language English  

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