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Managing Customer Experience and Relationships: A Strategic Framework 3rd edition
Don Peppers
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Managing Customer Experience and Relationships: A Strategic Framework 3rd edition
Don Peppers
Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul.
624 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 23, 2016 |
| ISBN13 | 9781119236252 |
| Publishers | John Wiley & Sons Inc |
| Pages | 624 |
| Dimensions | 187 × 244 × 36 mm · 1.15 kg |
| Language | English |
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