Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power - Kevin Ryan - Books - Palgrave Macmillan - 9781137444202 - December 9, 2014
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Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power

Kevin Ryan

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Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power

Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.

256 pages, 8 diagrames, 2 graphs, 3 figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 9, 2014
ISBN13 9781137444202
Publishers Palgrave Macmillan
Pages 238
Dimensions 155 × 235 × 23 mm   ·   430 g
Language English  
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