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Festival and Events Management 1st edition
Ian Yeoman
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Festival and Events Management 1st edition
Ian Yeoman
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.
With international contributions from industry and academia, the text looks at the following:
* Events & cultural environments
* Managing the arts & leisure experience
* Marketing, policies and strategies of art and leisure management
Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
440 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 2, 2015 |
| ISBN13 | 9781138133303 |
| Publishers | Taylor & Francis Ltd |
| Pages | 440 |
| Dimensions | 453 g |
| Language | English |
| Editor | Ali-Knight, Jane |
| Editor | Drummond, Siobhan |
| Editor | McMahon-Beattie, Una |
| Editor | Robertson, Martin |
| Editor | Yeoman, Ian |
