Applied Consumer Psychology: How to use psychological insights in marketing - Gareth J Harvey - Books - Kogan Page - 9781398620834 - November 3, 2025
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Applied Consumer Psychology: How to use psychological insights in marketing 1st edition

Gareth J Harvey

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Applied Consumer Psychology: How to use psychological insights in marketing 1st edition

Use this textbook to understand the psychological underpinning of the various challenge marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.

Media Books     Hardcover Book   (Book with hard spine and cover)
To be released November 3, 2025
ISBN13 9781398620834
Publishers Kogan Page
Dimensions 500 g   (Weight (estimated))
Language English  

See all of Gareth J Harvey ( e.g. Hardcover Book )