Do It! Marketing

As a business owner, everything you've worked so hard to achieve thus far depends on getting the word out to the right people. Marketing your product or service is detrimental to your survival! With that said, it is not an exaggeration to say that the most important hat a business owner wears is that of marketer. But as entire business degrees and companies have been built around the marketing industry, how could you ever wear that hat for your company? Where does an entrepreneur such as yourself even begin to learn how to market your business successfully? With so many new ways to reach customers and clients and only so much time in the day, it's hard to know where to start. Social media? Email? Blogs? Video? SEO? Do It! Marketing breaks down marketing into a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Packed with do-this-now ideas intended to attract, engage, and win more customers and clients, this no-nonsense book reveals how to: - Avoid blah, blah, blah marketing - Use magnetic marketing strategies that pull--not--push-qualified decision-makers into your world - Position yourself as an expert - Become the obvious choice in your market - Do social media right - Learn to speak your customers' language - Get a steady stream of referrals - Identify and focus on high-payoff activities - And more! Energetic, inspiring, and filled with concrete strategies, tactics, templates, and tools, Do It! Marketing shows you how to stop marketing like an amateur and start outsmarting, out-positioning, and out-executing the competition.