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Enterprise 2.0: How to Manage Social Technologies to Transform Your Organization
Andrew McAfee
Enterprise 2.0: How to Manage Social Technologies to Transform Your Organization
Andrew McAfee
'Web 2.0' is the portion of the Internet that's interactively produced by many people; it includes Wikipedia, Facebook, Twitter, Delicious, and prediction markets. Now, leading organizations are bringing the Web's novel tools and philosophies inside, creating Enterprise 2.0. This book shows how they're doing this, and why it's benefiting them.
240 pages, Illustrations
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | November 30, 2009 |
ISBN13 | 9781422125878 |
Publishers | Harvard Business Review Press |
Pages | 240 |
Dimensions | 166 × 244 × 22 mm · 467 g |
Language | English |
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