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Design of Business: Why Design Thinking is the Next Competitive Advantage
Roger L. Martin
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Design of Business: Why Design Thinking is the Next Competitive Advantage
Roger L. Martin
Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer.
208 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 13, 2009 |
| ISBN13 | 9781422177808 |
| Publishers | Harvard Business Review Press |
| Pages | 208 |
| Dimensions | 152 × 217 × 21 mm · 362 g |
| Language | English |
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