Sport Marketing - Bernard J. Mullin - Books - Human Kinetics Publishers - 9781450424981 - June 12, 2014
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Sport Marketing Fourth edition

Bernard J. Mullin

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Sport Marketing Fourth edition

Including information and issues in the competitive world of sport marketing, this text intends to direct students to a better understanding of the theoretical backbone to sport marketing. It also contains practical material that prepares students for careers in sport marketing.

504 pages, 76 colour illustrations, 40 colour illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 12, 2014
ISBN13 9781450424981
Publishers Human Kinetics Publishers
Pages 504
Dimensions 219 × 289 × 28 mm   ·   1.68 kg
Language English  

See all of Bernard J. Mullin ( e.g. Hardcover Book )