Successful Customer Relationship Management Programs and Technologies: Issues and Trends - Riyad Eid - Books - Idea Group,U.S. - 9781466602885 - March 31, 2012
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Successful Customer Relationship Management Programs and Technologies: Issues and Trends

Riyad Eid

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Successful Customer Relationship Management Programs and Technologies: Issues and Trends

Offers the latest research and developments for researchers, practitioners, and academics alike. It contains case studies, methodologies, frameworks and architectures, and cutting edge in research within the field of customer relationship management. It also serves as a reference book and handbook for semantics and follow-through for managers and decision makers.

360 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 31, 2012
ISBN13 9781466602885
Publishers Idea Group,U.S.
Genre Aspects (Academic) > Business Aspects
Pages 358
Dimensions 216 × 280 × 20 mm   ·   1.09 kg
Editor Eid, Riyad
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