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Emerging Trends and Innovation in Sports Marketing and Management in Asia
Ho Keat Leng
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Emerging Trends and Innovation in Sports Marketing and Management in Asia
Ho Keat Leng
Marc Notes: Includes bibliographical references and index.; This book brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry--; Provided by publisher.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | January 31, 2015 |
| ISBN13 | 9781466675278 |
| Publishers | Business Science Reference |
| Pages | 382 |
| Dimensions | 216 × 279 × 22 mm · 1.17 kg |
See all of Ho Keat Leng ( e.g. Hardcover Book )