Engaging Consumers Through Branded Entertainment and Convergent Media - Lisa Scribner - Books - Business Science Reference - 9781466683426 - April 30, 2015
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Engaging Consumers Through Branded Entertainment and Convergent Media

Lisa Scribner

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Engaging Consumers Through Branded Entertainment and Convergent Media

Marc Notes: Includes bibliographical references and index.; This book provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields, featuring information regarding emergent research and techniques--; Provided by publisher.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 30, 2015
ISBN13 9781466683426
Publishers Business Science Reference
Pages 376
Dimensions 216 × 280 × 22 mm   ·   1.16 kg
Language English  

See all of Lisa Scribner ( e.g. Hardcover Book )