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E-Commerce Strategy: Text and Cases - Springer Texts in Business and Economics Sanjay Mohapatra 2013 edition
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E-Commerce Strategy: Text and Cases - Springer Texts in Business and Economics
Sanjay Mohapatra
E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth.
280 pages, 5 black & white tables, 4 colour tables, biography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 8, 2014 |
| ISBN13 | 9781489973443 |
| Publishers | Springer-Verlag New York Inc. |
| Pages | 262 |
| Dimensions | 155 × 235 × 15 mm · 399 g |
| Language | English |
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