Consumer Adoption and Usage of Broadband - Yogesh K. Dwivedi - Books - IRM Press - 9781599047836 - August 31, 2007
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Consumer Adoption and Usage of Broadband 1st edition

Yogesh K. Dwivedi

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Consumer Adoption and Usage of Broadband 1st edition

Advances in telecommunications technologies have exploded into the marketplace. Consumers are offered various methods of access to the Internet and telephony at speeds and bandwidths much higher than only years previously. However, even with the pervasiveness of broadband and high-speed communication technologies, many consumers are not adopting the latest technologies. Contributing to theory, practice, and policy, Consumer Adoption and Usage of Broadband develops a conceptual model for examining consumer adoption, usage, and impact of broadband utilizing various construct methodologies, thereby providing a clear window into the rational decisions of potential broadband consumers.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 31, 2007
ISBN13 9781599047836
Publishers IRM Press
Pages 309
Dimensions 184 × 262 × 23 mm   ·   979 g
Language English  

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