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Internet Auctions - Foundations and Trends (R) in Marketing
Ernan Haruvy
Internet Auctions - Foundations and Trends (R) in Marketing
Ernan Haruvy
Provides an introduction to the basic settings, concepts and processes that are the building blocks of auction research. The book then focuses on the transition from pre-internet auction research to more recent topics. Special attention is given to research opportunities as well as to experimental methods.
88 pages
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | March 20, 2010 |
ISBN13 | 9781601983329 |
Publishers | now publishers Inc |
Pages | 88 |
Dimensions | 233 × 156 × 5 mm · 136 g |
Language | English |