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Marketing and Innovations Management: An Integrated Perspective - Foundations and Trends (R) in Marketing
Elie Ofek
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Marketing and Innovations Management: An Integrated Perspective - Foundations and Trends (R) in Marketing
Elie Ofek
Discusses why marketing has been perceived as being less relevant for innovation strategy and explains how this can be remedied. The book reviews the role marketing plays at the early phases of innovation management when decisions are being made on new products and services.
64 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 15, 2010 |
| ISBN13 | 9781601983527 |
| Publishers | now publishers Inc |
| Pages | 64 |
| Dimensions | 156 × 234 × 3 mm · 105 g |
| Language | English |
See all of Elie Ofek ( e.g. Paperback Book and Hardcover Book )