Tell your friends about this item:
The Connected Consumer
Dinesh Kumar
Price
S$ 31.50
Ordered from remote warehouse
Expected delivery Dec 4 - 17
Christmas presents can be returned until 31 January
Our customers say:
Add to your iMusic wish list
The Connected Consumer
Dinesh Kumar
Explores changing consumer behaviour due to constant connectivity, and how businesses are responding to these changes. The book describes how data is used to track and analyse customers in almost everything they do, and how marketing communications are delivered with precision to influence the consumers.
161 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 6, 2015 |
| ISBN13 | 9781631571107 |
| Publishers | Business Expert Press |
| Pages | 161 |
| Dimensions | 240 g |
| Language | English |
