Retail and Channel Marketing - Sandro Castaldo - Books - Edward Elgar Publishing Ltd - 9781789903652 - October 16, 2020
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Retail and Channel Marketing 2nd edition

Sandro Castaldo

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Retail and Channel Marketing 2nd edition

Now in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview of the key concepts and intricacies of the subject and provides a holistic approach to retail and channel marketing.

272 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 16, 2020
ISBN13 9781789903652
Publishers Edward Elgar Publishing Ltd
Pages 272
Dimensions 169 × 244 × 20 mm   ·   572 g
Language English  
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